Case Study

Johnson C. Smith University

Background

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Johnson C. Smith University is an Historically Black College/ University located in Charlotte, North Carolina. Founded in 1867, they are family-like community that celebrates the diversity and students professional development.

We were granted the opportunity to work with the department of Student Leadership and Engagement. Learn more about our collaboration below.

Objective

The challenge for the department was to promote the successful Fraternity and Sorority Life event turnout on social media, with the objective of completing within the tight turn around time of 24 hours.

Solution

Record all visuals on an iPhone and edit as the event took place.

Results

The recap reel was finished by the end of the event and posted immediately after, garnering nearly 200 likes and 5,200 views.