Brand Development

Build a Brand People Recognize, Remember, and Trust

We help organizations define, refine, and visually communicate who they are, with strategic positioning, clear messaging, and a cohesive visual identity.

Clarity First, Then Everything Else

If your marketing feels inconsistent, the issue usually isn’t your content. It’s your brand foundation. A strong brand makes every post, ad, and conversation easier because everyone knows exactly what you stand for.

We start with strategy, then build the messaging and visuals that bring it to life across your website, social media, and print. Learn more about our approach in Brand Clarity: The First Step to Building a Strong, Marketable Business.

  • A clear position in your market
  • Messaging your whole team can use
  • A visual identity that looks consistent everywhere
Brand strategy materials with a mood board and color palette laid out on a desk

What’s Included

Brand Strategy & Positioning

Define your audience, competitors, and what makes you different, so every decision has a clear direction.

Messaging & Brand Voice

Your mission, value proposition, taglines, and tone of voice, written down so they stay consistent.

Logo & Visual Identity

Logo design or refresh, color palette, typography, and graphic elements that reflect who you are.

Brand Guidelines

A brand guide that shows your team and partners exactly how to use your logo, colors, fonts, and voice.

Brand Photography

Headshots, team photos, and lifestyle imagery that match your brand and give you a library of on-brand visuals.

Brand Rollout

Apply your new brand across your website, social profiles, and printed materials for a polished launch.

“I really enjoyed working with the team at Clear Media Solutions! They made the whole process easy and helped bring my vision to life, from branded photography to launching our website.”

Alexis Gant, Lead Consultant at The Mommy Mogul Consulting

Brand Development Packages

Project-based packages for startups through corporate teams. Every package starts with a consultation and a custom proposal.

Starter Kit

Best for startups

Starting at $3,000

  • Full branding system: logo, color palette, and typography
  • Business card design
  • Basic 5-page website with copywriting
  • Google & Bing business profile setup
  • 2-hour brand photography session (studio or outdoor)
  • Social media account creation

Brand Growth

Best for growing businesses & nonprofits

Starting at $6,500

  • Competitive brand audit
  • Messaging framework: taglines and value propositions
  • Full visual identity system
  • Social media brand kit
  • Email signature & stationery design
  • Brand guideline deck
  • 3-hour brand photography session: headshots, team photos, and website assets
  • 90-second company culture video

Corporate Identity Suite

Best for corporate teams & scaling organizations

Starting at $12,000

  • Everything in Brand Growth, plus:
  • Internal brand alignment session
  • Employer brand messaging
  • Launch campaign strategy
  • Website brand direction consultation
  • Comprehensive brand manual
  • Corporate photoshoot: headshots and team photos

Final pricing depends on whether you need a brand-new identity or a refresh, the number of assets, and the scope of your rollout.

How It Works

01

Discover

We learn your story, goals, audience, and competitors through a guided brand discovery session.

02

Define

We shape your positioning and messaging into a clear brand strategy you can approve.

03

Design

We create your visual identity and refine it with your feedback until it feels right.

04

Deliver & Launch

You receive your brand guide and files, and we help roll the brand out across your channels.

Frequently Asked Questions

Can you refresh my existing brand instead of starting over?

Yes. Many clients need a refresh, not a rebuild. We’ll keep what’s working, update what isn’t, and make everything consistent.

What’s included in a brand guide?

Your brand guide covers logo usage, color palette, typography, imagery style, and brand voice, so anyone creating for your brand gets it right.

How long does brand development take?

It depends on scope. A refresh moves faster than a full new identity. Your proposal will include a timeline before any work begins.

Do you help launch the new brand?

Yes. Because we also offer social media, website, video, and print services, we can roll your brand out everywhere it needs to appear.

Let’s Build Your Brand

Book a consultation and let’s talk about where your brand is today and where you want it to go.

Reliable, Trusted, and Professional Digital Marketing Services

Address

Based in Durham, North Carolina

Call us

Book via Phone Call

+1 (919)-295-6717

Opening hours

Monday To Friday

09:00 To 6:00 PM

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