QCity Metro is an African American-owned and operated digital news publication based in Charlotte, North Carolina. Founded in 2008, they were one of the nation’s first digital-only news organizations devoted to serving a local Black audience.

Objective

Increase Instagram follow count to 10,000

Solution

Managed and participated in onsite engagement initiatives to enhance brand visibility in strategically targeted markets.

Implemented a data-driven content publishing calendar to optimize engagement across three major social media platforms.

Results

Increased social media followers by 68% across a 6-month span (Follow Count: 13,500)

5,500+ increase in brand visibility among targeted local niche audience