A curated book box subscription service designed specifically for Black romance readers.

Each box features a title by an independent author, accompanied by 4–6 handpicked items that create an immersive, sensory experience—allowing readers to connect more deeply with the book’s themes, characters, and world.

Objective

Increase Instagram follow count to boost sales of book boxes

Solution

Managed and participated in onsite engagement initiatives to enhance brand visibility in strategically targeted markets.

Implemented a data-driven content publishing calendar to optimize engagement across three major social media platforms.

Results

Increased social media followers from 100 to 1,275

Garnered roughly 113,000 views and 8,400 likes across multimedia post